Key Responsibilities

1. Analyze trends in the music and professional audio industries, as well as market conditions for the brands within the assigned portfolio.
2. Manage the assigned brand portfolio throughout the entire product life cycle, from product importation through sales.
3. Supervise and support team members (0–1 direct report) in their daily operations and professional development.
4. Manage product pricing for both B2B and B2C channels to maintain market competitiveness and target gross profit margins.
5. Develop and execute integrated sales and marketing strategies in collaboration with the Integrated Marketing team for assigned brands.
6. Conduct order forecasting based on historical sales data, current inventory levels, and market trends.
7. Coordinate with overseas brand partners for assigned brands, including negotiating marketing support budgets and related resources.
8. Participate in organizing marketing activities and campaigns, such as KOL Marketing, Event Marketing, and Campus Tours.
9. Develop product strategies aligned with revenue targets across different sales channels, including retail stores, E-commerce, and B2B.
10. Stay up to date with developments in technology, data analytics tools (e.g., Looker Studio and ERP systems), and AI, and apply relevant solutions to improve work efficiency and business performance.
11. Travel domestically and internationally to attend trade shows, marketing activities, or business meetings with partners as assigned by the company.

Qualifications

Education: Bachelor’s degree or higher
Experience: At least 3 years

Knowledge & Skills

1. Bachelor’s degree or higher in Business Administration, Marketing, Music Technology, Communications, or a related field.
2. At least 3 years of experience in Product Management or Product Marketing. Experience in the music or professional audio industry will be an advantage.
3. Proficiency in Microsoft Office and Google Workspace, particularly Google Sheets/Spreadsheets and Google Slides/Presentation.
4. Experience using Looker Studio or other BI Dashboard / data visualization tools.
5. Experience using ERP systems, such as Microsoft Dynamics 365.
6. Ability to utilize AI tools relevant to work, including Generative AI.
7. Good command of both spoken and written Thai and English.
8. Experience in music production or content creation will be considered an advantage.
9. Willing and able to travel domestically and internationally as required.