Qualifications

• Bachelor’s Degree or equivalent experience
• Business administration, marketing or other related fields
• At least 3 years of experience in managing Social Media advertising campaigns, performance marketing and ads optimization
• Microsoft Office, Google Workstation
• Ability to understand and speak English

Skills

1. Proficiency in advertising tools across major platforms (Meta, Google, TikTok, Line, Shopee, Lazada)
2. Basic knowledge of data analysis or data analyst experience
3. Familiarity with tracking and data collection tools (GA4, Meta Pixel, Line Tag, TikTok Pixel.
4. Comprehensive understanding of managing online channels for an eCommerce company
5. Knowledge of marketing across B2C, B2B, and Modern Trade

Responsibilities

1. Campaign Management: Strategize, create, audit, and optimize campaigns across Facebook, Instagram, LINE, Google Ads, TikTok, YouTube, and relevant platforms, aligning with business goals, including Marketplace – e.g. through A/B testing and carefully basing decisions on data & reporting
2. Advertising Messaging: Craft impactful ad copy and key messages to positively impact campaign performance in both Thai and English language
3. Creative Asset Management: Partner with Content and Graphic teams to produce eye-catching visual ads distributed across various channels, and strictly enforce deadlines
4. Partnership Engagement: Engage with partners (LINE, Facebook, Google, Lazada, Shopee, etc.), KOLs, influencers, and stakeholders
5. Schedule Management: Organize campaign timelines across social media and other digital platforms
6. Competitor Analysis: Monitor competitor campaigns, analyze insights, and strategize adjustments accordingly
7. Customer Insight: Acquire customer insights and develop detailed Customer Personas
8. Content Development Oversight: Lead content creation efforts for both internal and client campaigns, updating strategies for enhanced performance
9. Tool Proficiency: Demonstrate expertise in advertising tools and features provided by partners and other industry players
10. Budgeting and Forecasting: Summarize and forecast advertising budgets for campaigns
11. Analytical Skills: Apply numerical expertise and logical analysis, utilizing tools like GA for data interpretation
12. Data Reporting: Summarize, analyze, and report on various data sets, including advertising placements, CRM data, and company sales