Novation's main mission is to help artists shape and express their own sound. In other words, it's about empowering electronic music producers to unleash their creativity in the world of music production.

Since 1993, when Novation's first iconic synth, the Bass Station, was born, they haven't stopped striving to lead the way in sound creation for electronic music. Perhaps it's because the music industry is a self-made world that has given rise to everything from Novation's widely acclaimed and iconic Launchpad,